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YAPPY’S ARE SETTING THE PROPERTY TREND IN EVERTON
18-06-2007
Everton has been earmarked as a potential property hotspot as a new breed of home buyer comes to town – which is good news for the future of the area, says City Residential.
The YAPPY index (young affluent professionals) has been created by home insurer, More Than, and includes Everton in its list of 35 new hotspots, identified as having a high concentration of so-called young affluent professionals that tends to signal the start of a healthy housing market.
The YAPPY index charts ownership of material goods like iPods, plasma TV’s, a tendency to take lots of short city breaks, and average earnings of over £27,000 – all key indicators of an affluent young professional.
City Residential is currently marketing various properties in and around Everton, and Katrina Skelland, of City Residential, believes the 20th place ranking is deserved.
She comments: “Everton has undergone a huge redevelopment in recent years, and council flats have been redeveloped into luxury apartments, perfect for the first time buyer market or young affluent professionals.
“We are currently marketing a number of new developments in and around the Shaw Street area of Everton, which is rapidly improving and the properties are likely to appeal to first time buyers in particular.
“The Collegiate was the first in this vicinity, and sales are really successful there. We also have off-plan developments at Crompton Court – of which the first phase is sold out and the second is to be released soon - and Everton Brow on Salisbury Street. Pricing is excellent hence the appeal to first time buyers.
“With developments like these on the market, the ranking for Everton as a future hotspot is well deserved.”
Everton already benefits from ongoing regeneration on a huge scale, and during the next three to five years the area will be transformed by multi-million pound investment in local infrastructure such as health centres, community facilities, retail, superstores and environmental improvements.
Katrina continues: “There is increased demand for residential accommodation in the area, mainly because of pricing, and the process of regeneration and upgrading is ongoing.
“As well as the new build opportunities, we also have character properties for sale that are already built and have been occupied in both The Collegiate and at 53 Shaw Street. Shared ownership is also common in this area which again attracts first time buyers eager to get a foot on the property ladder.”
Prices at 53 Shaw Street start from £81,950 for a 75% share of a one-bedroom apartment. While a one-bedroom apartment in the period Collegiate building has a £117,950 asking price.
